Why Holbein
Holbein Artists’ Gouache has become the default recommendation for professional illustrators, particularly in Japan and among artists who work in the editorial and publishing space. After a year of daily use across a full 48-colour palette, we understand why — and we have some caveats.
Matte finish
Holbein’s matte finish is exceptional. Colours dry completely flat with no sheen, making them ideal for scanning and reproduction. This is where Holbein clearly outperforms brands like Winsor & Newton gouache and many student-grade alternatives.
Reactivation
Holbein reactivates cleanly with water after drying. Dried paint on the palette can be reconstituted without losing its binding properties. This is not universal among gouache brands — some become grainy or separate after drying.
Colour range
The 48-colour range is well-considered. Opera, Holbein’s signature fluorescent pink, is genuinely unique and has no direct equivalent. The earth tones are excellent. The whites are consistent.
Pigment density
A small number of colours in the range are less pigment-dense than their label suggests, requiring additional layers to achieve opacity. This is most notable in some of the yellows and certain greens.
Price
Holbein is expensive. At approximately £4–7 per 15ml tube (depending on colour series), building a full palette requires significant investment. It is worth it for professional work, but students should consider whether the premium is justified at their current stage.
Our recommendation
Holbein is the right choice for illustrators working to print, artists who scan their work, and anyone for whom matte finish is non-negotiable. It is not the right choice for artists who want maximum pigment load at minimum price.